The Gerber Generation

http://www.youtube.com/watch?v=-3MYNBF0tBw&feature=related
When a Gerber commercial appeared while I was watching hulu, I was very excited to see the wide variety of races. The commercial says to meet the Gerber generation, and displays many different images of children strung together in order to create a unified moving image like a flipbook. I was impressed by the commercial and was glad to see that Gerber was making a conscious effort to use all different types of races. I thought it was cool that the children got older as the video progressed; however, I was a little startled when the commercial broke the pattern at the end. The pleasant tune and swapping images come to an abrupt halt when a white baby giggles. The baby’s face resembles the famous baby that is imposed on all Gerber products, the classic Gerber baby. Even though the commercial portrays diversity, the message remains befuddled by the overarching stereotype that is embedded into Gerber’s marketing. Consistency for marketing is good for companies, but is it beneficial for society if these marketing symbols depict one race over another? Is the new Gerber generation overshadowed by Gerber's old ways?