The main goal of this research paper was to expose the eugenic undertone of modern media. By valuing the whiter skin of popular figures, allowing degenerative influences in minority culture to proliferate, and representing sex as a segregated practice, the media helped to maintain racial segregation and inhibit miscegenation. These were shown to be eugenic principles through the twentieth century in the US. If the social influences of popular culture push for the reproduction of two lighter skinned, morally laudable individuals it was for the proliferation of these genes and character qualities into future generations.
The problem with eugenic movements was that in theory they would benefit a population by creating healthier citizens. However, when it built hierarchies of superior and inferior groups, labeling the minorities in the US as less intelligent and “undesirable,” it became a racist tool to maintain an assumed white supremacy. In relation to the media’s main goal of making money and believing they were representing images in specific ways and situations that would produce the most income, they showed a visual representation of society. The message was that an implicit eugenic tone symbolizes the continued racist sentiments of the white American consumer. The solution to the problem did not rest solely on the shoulders of the people in control of the media, but on the American public, as well. Until a change in attitudes towards body image, minority culture, and sex occur, racism will continue to disseminate throughout the public sphere of America.
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